Line Skis commissioned me to design the topsheet and base graphics for the 2020/2021 release of their iconic ski: The Chronic.
The Chronic was first introduced in the early 2000’s as an aggressive, park-specific ski. The stiff flex pattern and macabre, monochromatic graphics lent a much needed edgy aesthetic to a new generation of freestyle skiers. The graphics of the ski have always centered around the image of a crow.
Over the years, the ski has been re-imagined as more of a one-ski quiver; a single pair of skis that can take you anywhere on the mountain. This was the entry point for my concept: two opposing worlds, each with it’s own physics, populated by crows who easily transition from one side to another.
I drew on my own experience with owning and riding the 2008 Line Chronics. The ‘08 graphics featured crows weaving in and out of a city covered with ominous clouds. I pushed the base graphics a step further by creating an original M.C. Escher inspired tessellation.